Company Policy Regarding Contacting Prospective Clients

BGFS Associates is committed to acquiring clients through referrals and recommendation. It is gratifying to note that over 90% of the firms new business is generated in this way.

No Cold Calling! Why?

1. It’s unprofessional

Have you ever received a cold call from a doctor, a medical specialist, solicitor, bank manager, accountant, surveyor, architect – or anyone else who is good at what they do?
You may however on a number of occasions have been pleased to made a recommendation as a result of receiving good service provided.

2. It’s intrusive

Businesspeople - especially those with enough importance and authority to wind up on prospect lists - are extremely busy, and the last thing they look forward to is ten cold calls interrupting an already stressful day. Cold calls are viewed as intrusive, a burden on their time, an annoyance, and an unwelcome distraction from important work. Being viewed as a burden is not the way to business success.

Financial adviser or telephone canvasser

The ability to provide added value to our existing clients is extremely important and something that is promised at our first meeting. The delivery of a promised level of service is paramount. Cold callers spend so much time making unsolicited calls that they have very little time left to provide service. Most cold callers spend long hours on the telephone (perhaps over 80%).
Most investors will prefer to have the service of an adviser who can commit the majority of time addressing client needs, rather than devoting most of the day to cold calling.

It’s great to receive referrals and recommendations

BGFS Associates take great pride in knowing that clients are sufficiently happy with the quality of advice and ongoing service they receive that they are moved to recommend us to others. It’s worth considering that referrals are usually business colleagues, associates, family members and friends. Much thought will have been given as to whether the referral should be provided.

We consider referrals to be a reward for a job well done.

Bill Gleave Managing Director
BGFS Associates Ltd